Ethos Advertisement
I think that this is a form of ethos advertising because it is a trustworthy ad, it tells the truth about the business and the service. When most airlines would want you to think that you will get the best possible service and seats, Southwest makes sure you know that, maybe you will sit next to a crying baby or an rather large sweaty man, but you paid a good price so suck it up.
Logos Advertisement
I think that this is a form of logos advertising because it makes sense, it makes you think and it gives a positive message. Logos is logical and this ad is logical, its message is clear and reasonable.
Pathos Advertisement
I think that this is a form of pathos advertising because it acts on your emotions. This is makes you feel sorry for the people in the ad, and makes you want to donate to the Salvation Army.
